1- Qu’est-ce qu’une charte graphique ?
Votre entreprise est enfin créée ou sur le point de l’être et vous abordez la question clef de votre image. Bien sûr, vous allez avoir besoin d’un logo. Et le studio graphique auquel vous vous adressez va vous poser des questions bizarres du genre « Et j’imagine que vous aurez aussi besoin d’une charte graphique ? ». Et là, vous jetez un regard inquiet à vos partenaires chez qui vous trouvez le même air dubitatif… une quoi !!?
Une charte graphique, c’est le recueil des 10 commandements de votre identité visuelle. C’est un document qui vous servira de point de repère visuel, un ensemble de règles qui vont définir comment et dans quelles conditions vous allez utiliser vos éléments visuels et in fine, l’outil qui vous fera exister par association dans l’esprit des gens.
2- Objectifs d’une charte graphique
Le but d’une charte graphique est de vous assurer une cohérence, une harmonisation dans tous vos supports de communication, qu’il s’agisse d’un support papier (cartes de visite, flyers, affiche, enveloppes, papier à entête… soit le package classique d’une bonne agence de graphisme), d’un support physique (enseigne, vitrine, bâche, véhicule, stand de présentation, matériel marketing, T-shirt, etc.), d’un support virtuel (présentation électronique, vidéo, multimédia, site web, email, etc.) ou de tout ce qui pourra surgir comme nouvelle création graphique !
Ceci concerne tant votre entreprise et son personnel que vos clients et fournisseurs. Tout document qui provient de votre entreprise doit pouvoir être identifié au premier coup d’oeil.
Si votre charte graphique est respectée, votre image sera toujours la même quel que soit le support. Regardez le nombre de sociétés qui ont une identité graphique forte ! C’est le résultat d’une bonne charte graphique utilisée et respectée dans toutes leurs communications.
3- Composantes d’une charte graphique
Que trouve-t-on exactement dans cette charte graphique ? On sait maintenant que c’est un ensemble de règles, mais qui portent sur quoi ?
- Le Logo : Votre logo est la clef de voûte de votre identité graphique !
Vous avez certainement déjà vu des présentations ou des documents où un logo est étiré, déformé, minuscule, limite méconnaissable ou illisible… c’est pour éviter ça que la charte graphique va définir les conditions de son utilisation: ses proportions, sa taille minimum et son positionnement par rapport aux autres éléments (texte, titres, marges, etc.).
- La Typographie (police d’écriture): La charte définit les règles de mise en page et d’utilisation de la typographie dans un document. Le caractère et la personnalité d’une ou plusieurs typographies apportent une signification et peuvent changer la vision et la portée d’un texte en permettant de créer différents niveaux de textes tout en assurant un confort de lecture. En plus bien sûr de participer à la cohérence générale de la communication tant au sein de votre entreprise qu’en dehors.
- Les Couleurs : Le choix des couleurs doit être limité pour permettre une meilleure mémorisation et une distinction rapide. Si vous devez imprimer votre logo sur une surface colorée (voiture, farde plastique, etc.), ce qui est permis et ce qui ne l’est pas sera impérativement stipulé dans la charte graphique… certaines couleurs ne sont pas souhaitables avec votre logo. L’utilisation de vos signes graphiques sera également spécifiée pour le noir et blanc (photocopies par exemple).
- Eléments graphiques / icônes / pictogrammes : Certaines sociétés possèdent une mascotte ou des éléments graphiques différents de leur logo, par exemple pour créer une identité pour chaque produit. On doit cependant chaque fois y retrouver votre société.
- Utilisation des Images, illustrations, photos : Certaines images pourront être sélectionnées dans la charte et le fait de les utiliser régulièrement les associera au bout d’un moment avec votre société de manière systématique.
- Règles d’insertion de ces éléments sur chaque support : Il est important de conserver toujours les mêmes rapports de proportions sous peine de déformer les éléments graphiques. On définira dès lors les règles d’utilisation comme par exemple les marges nécessaires dans un document, les espaces entre le logo et le texte, etc.
- Charte graphique des sites internet : Une charte graphique pour un site internet sera le plus souvent une déclinaison de la charte graphique papier, adaptée aux besoins spécifiques du web. Elle sera préalable au développement du site et servira justement de guide pour les développeurs et devrait leur permettre de créer une interface belle, pratique et conviviale.
Sur la charte graphique web seront définis l’emplacement des symboles tels que le logo, les éléments graphiques, les couleurs clés, les fontes de caractère et surtout et avant tout permettre une identification rapide de la société dont l’identité graphique du web sera similaire à son identité papier.
Ne négligez pas l’importance d’une charte graphique forte et clairement définie à laquelle vous pourrez vous référer en permanence pour créer de nouveaux éléments de communication.
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Understanding COSC Accreditation and Its Importance in Horology
COSC Validation and its Strict Standards
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the authorized Switzerland testing agency that certifies the precision and precision of wristwatches. COSC certification is a mark of superior craftsmanship and reliability in timekeeping. Not all timepiece brands follow COSC certification, such as Hublot, which instead adheres to its proprietary demanding criteria with mechanisms like the UNICO, reaching equivalent precision.
The Science of Precision Timekeeping
The central mechanism of a mechanized timepiece involves the mainspring, which supplies energy as it loosens. This system, however, can be vulnerable to environmental factors that may impact its accuracy. COSC-certified movements undergo strict testing—over fifteen days in various conditions (five positions, 3 temperatures)—to ensure their durability and reliability. The tests measure:
Average daily rate accuracy between -4 and +6 secs.
Mean variation, peak variation rates, and effects of temperature changes.
Why COSC Certification Matters
For watch aficionados and collectors, a COSC-accredited watch isn’t just a piece of technology but a proof to lasting quality and precision. It signifies a timepiece that:
Presents exceptional reliability and precision.
Offers guarantee of quality across the entire construction of the timepiece.
Is probable to hold its worth better, making it a smart investment.
Famous Chronometer Brands
Several renowned manufacturers prioritize COSC certification for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Record and Spirit, which feature COSC-accredited mechanisms equipped with advanced substances like silicone balance suspensions to boost durability and efficiency.
Historic Background and the Development of Chronometers
The idea of the timepiece dates back to the need for accurate chronometry for navigation at sea, highlighted by John Harrison’s work in the 18th century. Since the official foundation of Controle Officiel Suisse des Chronometres in 1973, the validation has become a benchmark for evaluating the accuracy of high-end timepieces, continuing a tradition of superiority in horology.
Conclusion
Owning a COSC-validated watch is more than an visual choice; it’s a commitment to excellence and accuracy. For those appreciating precision above all, the COSC certification provides peacefulness of mind, guaranteeing that each certified watch will perform dependably under various conditions. Whether for individual satisfaction or as an investment, COSC-certified watches stand out in the world of watchmaking, maintaining on a legacy of precise chronometry.